I'm Fabio Matticoli, an entrepreneur on a mission to lead legacy CPG companies into a sustainable future.
From diabetes to climate change, from animal welfare to modern slavery — many of the world's most pressing problems have something to do with the products we consume every day.
Real, sustainable change has to emerge from innovation and better choices. Entrepreneurship is our best chance to have a sustainable impact on People & Planet while creating value for all stakeholders.
That's why we started The Sprezzatura Company. We aspire to create a better Consumer Goods Conglomerate and do so with a pinch of Sprezzatura.
On a Mission to Mars
The changing market environment is an opportunity for legacy candy companies to distinguish themselves from less agile competitors and set themselves up for greater long-term success.
Our mission is to transform today's mid-market players into tomorrow's industry leaders - it's a Mission to [build the] Mars [of the 21st Century].
Check out Fabio's blog to follow the progress: 25,000 days.