The Sprezzatura Company.

Think of it as a Nestlé but with an explicit agenda to promote sustainable consumption and freedom in the world.

3 Beliefs, 2 Goals, and 1 Way

3 Beliefs

1. Mindless consumption is a problem. We must level up our choices to solve some of the most pressing issues of our times.

2. The age of the non-political company is over. Trustworthy companies have a political stance and are open about it. Plus, they walk the talk.

3. Increasing collectivism and government interventions don't solve any problems. Sustainable change can only emerge from freedom and individual choice. Entrepreneurial capitalism is our best chance.

2 Goals

1. We will build The Sprezzatura Company based on the mantra "Live and Let Live". Our brands will be 100% animal-free and we will always prioritise sustainability over short-term profits.

2. We will undertake political initiatives to create a level playing field so that people can have the ultimate vote with their wallets. Our first focus is to get rid of subsidies for factory farming.

1 Way

We will do this in The Sprezzatura Way: With patience, humour and a healthy portion of nonchalance.

Yours truly,
Fabio