"Why would a mission-driven entrepreneur, a vegan, and a bit of a health freak enter the confectionery space?"
I get this question a lot. And the answer is simple: Selling salad to people who already eat cucumbers doesn't make a difference.
I'm not here to preach. I'm here to participate.
People are eating sugary, unhealthy snacks. That’s a fact. I'm okay selling those products if I can make these products just 1% better every now and then.
Healthier. More sustainable. More ethical. One small improvement at a time.
Because compounding is real. Also here.