25'000 Days of building The Sprezzatura Company
Day 24'836
"Of course, the temptation to stretch is nearly irresistible. Companies need to grow, and in the short term most brand extensions make money. In the long term, however, extensions can...
Day 24'836
"Of course, the temptation to stretch is nearly irresistible. Companies need to grow, and in the short term most brand extensions make money. In the long term, however, extensions can...
Day 24'837
I failed at building a small company, reinforcing my conviction that I must build a big company.
Day 24'837
I failed at building a small company, reinforcing my conviction that I must build a big company.
Day 24'838
"(...) the biggest winner is not the brand that’s first into the marketplace, but the one that’s first into people’s minds." (Marty Neumeier in "Zag")
Day 24'838
"(...) the biggest winner is not the brand that’s first into the marketplace, but the one that’s first into people’s minds." (Marty Neumeier in "Zag")
Day 24'839
"The reasonable man adapts himself to the world; the unreasonable one persists in trying to adapt the world to himself. Therefore, all progress depends on the unreasonable man." (Bernard Shaw)
Day 24'839
"The reasonable man adapts himself to the world; the unreasonable one persists in trying to adapt the world to himself. Therefore, all progress depends on the unreasonable man." (Bernard Shaw)